DPNCheck Privacy Policy

1. Introduction

The Electrode Store ("TES," "we," "us," or "our") operates the DPNCheck.com website and provides information about DPNCheck medical devices. This Privacy Policy explains how we collect, use, and protect your personal information when you visit our website or contact us.

Important: This policy applies to personal information not covered by HIPAA. DPNCheck devices and services are medical devices but we are not a healthcare provider covered by HIPAA.

2. Data Controller

3. Information We Collect

3.1 Information You Provide

• Contact Forms: When you contact us, we collect your name, title, email address, phone number, business/practice name, website (optional), and your message
• Order Information: When you place an order, we collect business information needed to process your purchase order
• Credit Information: We may obtain credit reports and assess creditworthiness for order processing. Principals signing purchase orders personally guarantee payment obligations.
• Email Communications: When you email us directly, we retain your email address and message content
• Health-Related Information: Information about your use of DPNCheck products, medical conditions, or health status you choose to share

3.2 Information We Collect Automatically

• Website Analytics: We use Google Analytics and Cloudflare Real User Measurements (RUM) to understand website usage, including IP addresses, browser type, device information, pages visited, and website performance metrics
• Technical Information: Server logs, including IP addresses, browser information, and access times
• Cookies: We use cookies for website functionality, performance, and analytics

3.3 Information from Third Parties

• Service Providers: Information from our hosting, email, and analytics providers
• Business Partners: Information from authorized distributors and partners

4. How We Use Your Information

We use your information to:

• Respond to your inquiries and provide customer service
• Process orders and manage business relationships
• Provide information about DPNCheck products and services
• Improve our website and services through analytics
• Comply with applicable laws and regulations
• Detect and prevent fraud
• Analyze product performance and safety
• Assess creditworthiness and payment capability for order processing

4.1 Legal Basis for Processing (EU Users)

• Contractual necessity: To fulfill orders and provide services
• Contractual necessity: To assess creditworthiness and collect payment
• Legitimate interests: To improve our services and prevent fraud
• Consent: For marketing communications and non-essential analytics
• Legal compliance: To meet regulatory requirements

5. Information Sharing

We do not sell your personal information to third parties. We may share information with:

• Service Providers: Companies that help us operate our website and business
  • Cloudflare: Website hosting, security services, and Real User Measurements (RUM) analytics
  • Resend: Email delivery services
  • Cloudflare Stream: Video hosting services
  • Google Analytics: We use Google Analytics to understand how visitors engage with our website. It collects information such as your IP address, browser type, and pages visited to help us analyze traffic and improve our services. For more information on how Google collects and uses this data, please see How Google uses information from sites or apps that use our services.
• Business Partners: Authorized distributors and resellers
• Credit Bureaus: Credit reporting agencies for creditworthiness assessment
• Legal Requirements: When required by law or to protect our rights
• Business Transfers: In connection with mergers, acquisitions, or asset sales

5.1 International Transfers

Your information may be transferred to and processed in countries outside your residence, including the United States. We ensure appropriate safeguards are in place for such transfers.

6. Cookies and Tracking Technologies

We use cookies and similar technologies for:

• Essential Functions: Website operation and security
• Analytics: Understanding website usage and performance (Google Analytics and Cloudflare Real User Measurements)
• Marketing: Measuring effectiveness of our communications

6.1 Your Cookie Choices

• Browser Settings: You can control cookies through your browser settings
• Google Analytics Opt-out: Available at https://tools.google.com/dlpage/gaoptout
• Cloudflare Analytics: Cloudflare's privacy-first analytics collects anonymous performance data that cannot be used to identify individual users
• Do Not Track: We do not currently respond to Do Not Track signals
• Cookie Consent: In jurisdictions where explicit consent is required (e.g., the European Union), we will ask for your consent via a cookie banner before setting non-essential cookies. For users in other regions, your continued use of our website constitutes consent to our use of cookies. Regardless of your location, you can opt out of Google Analytics tracking by using the link provided in this policy and can manage cookies through your browser settings.

7. Your Rights and Choices

7.1 All Users

• Email Unsubscribe: Click unsubscribe links in our emails
• Account Information: Contact us to update your information
• Marketing Preferences: Opt out of marketing communications

7.4 How to Exercise Your Rights

8. Data Retention

We retain your information for as long as necessary to:

• Provide our services
• Comply with legal obligations
• Resolve disputes
• Maintain business records
• Ensure product safety and effectiveness

Contact information from forms and emails is kept in our systems and email logs indefinitely unless you request deletion.

9. Data Security

We implement reasonable security measures to protect your information, including:

• Secure hosting and encrypted data transmission
• Access controls and employee training
• Regular security assessments
• Incident response procedures

However, no method of transmission over the Internet is 100% secure.

10. Children's Privacy

Our website is not intended for children under 13. We do not knowingly collect personal information from children under 13. If you believe we have collected information from a child under 13, please contact us immediately.

11. Medical Device Information

• Not Healthcare Providers: We are not healthcare providers and are not covered by HIPAA
• FDA Compliance: Our products are FDA-regulated medical devices
• Consult Healthcare Providers: Always consult with qualified healthcare professionals

12. No Sale of Personal Information

We do not sell your personal information for monetary consideration. We may share information with service providers as described in this policy, but such sharing is not a "sale" under applicable privacy laws.

13. Changes to This Privacy Policy

We may update this policy at any time by posting changes on our website. Check this page periodically for updates.

14. Contact Information

For questions about this Privacy Policy or to exercise your rights:

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This Privacy Policy is effective as of July 29, 2025 and applies to all users of DPNCheck.com.